Two years after the South Orange Village Center branding project, the Seton Village Committee commissioned ITO to develop a brand mark for the "Seton Village" district of the village. The committee wanted to create a brand that would visually relate to SOVC but also stand on it’s own.

The SVC's district is home to Seton Hall University and adding greens to the SHU brand colors of blue and gray creates a refreshing, outdoor color combination for the collegiate district. Fonts, colors, and an overall feel and style are consistent with the original SOVCA branding, expanding the brand and reach to include, and at the same time, inspire and galvanize another distinct community of the Village.